

These potential risks make one thing clear. ISVs don’t need to provide a full desktop environment.
Instead, ISVs must focus on delivering their application to their customers’ end users, wherever
they are.
To achieve their objectives through this approach, ISVs need to:
users built on a rock-solid cloud architecture
with faster application startup, a cleaner look and feel, and without the distraction of someone else’s brand.
for the ISV’s IT organization—enabling simple
installation, configuration, deployment, and management—all while leveraging the
existing infrastructure and functionality offered by the ISV’s cloud service provider
of choice.
Your aim isn’t to provide a full desktop environment or corporate applications to employees.
Instead, you must focus on delivering your application to your customers’ end users, wherever they are
And remove unnecessary license fees
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